Research Library

From Data Collection to Decision Support For decades, market research has served as one of the foundational tools through which organizations attempt to understand the markets they operate in. Through surveys, interviews, focus groups, competitive mapping, and market sizing exercises, companies have relied on research to reduce uncertainty and gain visibility into customer behavior, market structure, and emerging trends. This traditional role of market research has been both

*This article is part of the YANLIZE Research Library.  It is intended to clarify how different types of business decisions require different forms of market intelligence  -  before any analysis begins.* Why Different Business Decisions Require Different Market Intelligence *For a concrete example of how this framework is applied to a real business decision,  see the sample Economic Digital Market Intelligence Report. * Most market research fails not because the data is wrong

The Structural Constraint Defining Digital Specialty Coffee Markets The specialty coffee market is often described as structurally attractive. Demand is resilient, consumers show a clear willingness to pay for quality, and direct-to-consumer distribution has reduced historical dependence on retail intermediaries. From the outside, the category appears straightforward: reach the consumer, communicate a compelling story, and revenue follows. Across the market, however, a persis

Most mature digital markets don’t stop growing because demand disappears. They stop growing because decisions stop converting.   In mature digital markets, growth rarely disappears. Instead, it changes form. Demand persists, products continue to evolve, and competition remains intense. Yet revenue growth slows. This pattern is especially visible in data-driven SaaS categories, where awareness is saturated and buyers are highly educated. The constraint is no longer market dema

The YNALIZE Methodology for Digital Market Intelligence YNALIZE is not designed to explain markets;  it is designed to reduce decision risk before growth, SEO, or market entry investments. Why Market Intelligence Fails Without Decision Boundaries Digital markets have never been easier to measure, and rarely harder to decide. Search data is abundant. SEO tools are sophisticated. Competitive dashboards are only a click away. Yet strategic decisions continue to fail at a familia