How do I verify AI-generated market research?

How do I verify AI-generated market research is mainly about tracing each important claim to a reliable source and checking that the evidence supports the exact conclusion. A reliable approach is to open original sources, confirm dates and definitions, compare independent evidence, recalculate estimates, test assumptions, and label inference. For example, for competitor pricing, visit the current official page and record region, taxes, package, date, and conditions. The main caution is that AI summaries should never replace verification for statistics, rankings, quotes, laws, or company performance. The final output should provide an auditable report with source links, methodology, confidence levels, limitations, open questions, and a clear evidence trail.