Is my market growing or shrinking?
Is my market growing or shrinking is mainly about evaluating whether market demand and commercial activity are expanding, stable, or declining over time. A reliable approach is to review category revenue, unit sales, search interest, company formation, funding, hiring, advertising, traffic, adoption, pricing, and regulatory change. For example, revenue may remain flat while unit demand grows if prices decline, or search interest may rise without sustainable purchasing power. The main caution is that seasonality, temporary events, and changes in terminology must be separated from structural trends. The final output should provide an evidence-based growth assessment with drivers, declining segments, geographic differences, scenarios, and strategic timing implications.
