What are the limitations of AI market research?

What are the limitations of AI market research is mainly about recognizing limits caused by source quality, data access, hidden assumptions, hallucinations, bias, and weak commercial context. A reliable approach is to check what data the model can access, verify citations, separate facts from inference, and compare output with primary and authoritative sources. For example, an AI competitor profile may miss recent prices, private sales practices, local differences, or the reasons behind customer behavior. The main caution is that precise numbers, quotes, regulations, market shares, rankings, and private-company claims require especially careful review. The final output should provide a controlled AI workflow with confidence labels, source records, expert review, and primary research for high-impact decisions.