What questions should I ask potential customers?

What questions should I ask potential customers is mainly about learning about real behavior, priorities, alternatives, objections, and willingness to act. A reliable approach is to ask about the last time the problem occurred, what they tried, what it cost, what frustrated them, how they chose, and what would trigger change. For example, ask what happened during the customer's last purchase rather than asking whether they might buy a hypothetical product. The main caution is that leading questions and premature pitching often produce supportive but inaccurate responses. The final output should provide specific stories, customer language, trade-offs, objections, and evidence that improve positioning, pricing, and product decisions.