Business Case

A Business Case is a structured evaluation that explains why a proposed investment, initiative, project, acquisition, or strategic decision should be undertaken. It combines financial analysis, strategic reasoning, market evidence, implementation planning, risk assessment, and expected outcomes into a single decision-support document.

A comprehensive Business Case typically addresses the problem being solved, the available alternatives, expected benefits, implementation costs, required resources, strategic alignment, key assumptions, major risks, and measurable success criteria. Rather than advocating a preferred solution without evidence, it provides decision-makers with sufficient information to evaluate competing options objectively.

An effective Business Case remains balanced. It acknowledges uncertainty, discusses limitations, and evaluates disadvantages alongside expected benefits rather than presenting only optimistic projections.